Privacy Policy

 

1. Introduction 

Welcome to i2XG Ltd (“i2XG,” “we,” “us,” or “our”). We are committed to protecting your personal information and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and protect your personal data when you: 

• Visit our website at https://www.i2xg.com (“Website”); 

• Register interest in our Transformation Consultancy, Offshore Delivery Capabilities, or Startup and Scale-Up Accelerator services; 

• Register for Bootcamps, Immersion Workshops, or Platform Demonstrations; 

• Use or trial the IntellixCore Platform, which we resell under license. 

About i2XG: 
i2XG Ltd is a next-generation digital transformation consulting firm that helps companies, scale-ups, and startups implement AI, machine learning, and emerging technologies to drive business model innovation. 

Contact Details: 
 Email: info@i2XG.com 
 Address: 167–169 Great Portland Street, 5th Floor, London W1W 5PF 
 DPO: dpo@i2XG.com 

 

2. What Data We Collect and Legal Basis for Processing 

We process personal data only when permitted under the lawful bases defined in the UK GDPR and EU GDPR. 

Data Category	Purpose	Legal Basis	Retention
Contact Information	Event registration, enquiries	Consent or Contractual Necessity	12 months
Business Details	Tailoring services	Legitimate Interest	12 months
AI Trial Configurations	Trial account setup	Contractual Necessity	Deleted post-trial
Enterprise Licensing Data	Licensing and support	Contractual Necessity	Contract term + 6 years
Usage & Device Data	Security, analytics	Legitimate Interest	12 months
Marketing Preferences	Email communications	Consent	Until withdrawn

2.1 Website & Event Registration 

• Name, email, phone number 

• Company name, job title, industry 

• IP address, browser type, device details 

Legal Basis: Legitimate Interest / Consent 

2.2 Retail AI Platform Trials 

• User account, login credentials 

• AI configurations and interactions 

Legal Basis: Contractual Necessity 

2.3 Enterprise Licensing & AI Deployment 

• Company registration data, contacts, access logs 

• AI model configurations and workflow data 

Legal Basis: Contractual Necessity 

2.4 Information from Third Parties 

When you engage with us via social media (e.g., LinkedIn), the platform’s privacy policy will apply in addition to ours. 

 

3. Automatic Data Collection & Tracking Technologies 

We use cookies and similar tools to analyse Website performance and enhance your experience. 

3.1 Device Data 

• OS type and version, browser, device model 

• IP address, network type, mobile carrier, unique identifiers 

3.2 Usage & Activity Data 

• Pages visited, clickstreams, session durations 

• Navigation behaviour, email engagement 

3.3 Tracking Technologies 

• Cookies: Session and persistent cookies for functionality and analytics 

• Web Beacons / Pixel Tags: Monitor engagement 

• Local Storage (HTML5): Store data for web app functionality 

• Google Analytics: Provides anonymised analytics 

 

4. How We Use Your Data 

4.1 Service Delivery (Contractual Necessity) 

• Register and manage Bootcamps, Workshops, and Demos 

• Enable AI agent trials via the Retail AI Platform 

• Configure and support enterprise deployments 

4.2 Communication & Support (Legitimate Interest) 

• Respond to enquiries 

• Provide updates, service notifications, and security alerts 

4.3 Marketing & Events (Consent-Based) 

• Send newsletters, product announcements, invitations 

• You may withdraw consent at any time by contacting us or using unsubscribe links 

4.4 Product & Platform Improvement (Legitimate Interest) 

• Improve AI orchestration capabilities and service delivery 

• Conduct internal research and analytics 

 

5. Data Sharing & Third-Party Disclosures 

We do not sell your data. We only share it with trusted third parties when necessary. 

5.1 Service Providers (Contractual Necessity) 

• Cloud Hosting: Google Cloud Platform 

• CRM & Event Tools: Event and communications management 

• Payments: Secure payment processors 

5.2 Business & Technology Partners (Legitimate Interest) 

• Partners such as Druid AI and other integration providers 

• System integrators involved in platform deployment 

5.3 Legal & Regulatory Compliance (Legal Obligation) 

• Where required by courts, law enforcement, or applicable regulations 

 

6. Data Security & Retention 

6.1 Security Measures 

• Encryption at rest and in transit 

• Role-Based Access Control (RBAC) 

• Regular audits and access reviews 

6.2 Data Retention 

• Website & event data: 12 months 

• AI trial data: Deleted post-trial 

• Enterprise data: Retained for the duration of the agreement + 6 years 

Clients are responsible for securing any data processed within their own IntellixCore instances. 

 

7. Children’s Privacy 

Our services are not intended for children under the age of 16. We do not knowingly collect or store data from children. If we discover we have collected such data, we will delete it immediately. 

 

8. Cookies & Consent Management 

We use cookies to: 
Analyse Website traffic 
Enhance performance 
Remember user preferences 

Users will be presented with a cookie banner and may manage cookie preferences through browser settings or by using the cookie controls available on our Website. 

 

9. International Data Transfers 

As we use global cloud services (e.g., Google Cloud), your data may be processed outside the UK and EEA. Where data is transferred to third countries, we use appropriate safeguards: 

Standard Contractual Clauses (SCCs) approved by the European Commission 
Data processing agreements with all sub-processors 

 

10. Bootcamps & Immersion Workshops 

When you register for Bootcamps or Workshops, we collect: 
Contact and business details 
Preferences to tailor content and discussions 

We do not sell or share event participant data for unrelated marketing. You may opt out of follow-up communications. 

 

11. Retail AI Platform Trials 

For individuals testing the Retail AI Platform: 
You may export or delete AI agent configurations at any time 
Trial data is erased after the trial period unless otherwise requested 

This ensures compliance with data minimisation principles. 

 

12. Your Rights Under GDPR 

You have the following rights under UK and EU GDPR: 

• Access – Request a copy of the personal data we hold 

• Rectification – Correct inaccurate or incomplete data 

• Erasure – Request deletion of your data (“right to be forgotten”) 

• Restriction – Request that we limit how we use your data 

• Portability – Request a copy in a structured, machine-readable format 

• Objection – Object to our processing for direct marketing or legitimate interests 

• Automated Decision-Making – You will not be subject to decisions made solely by automated means without your explicit consent or contract 

To exercise any of these rights, please contact us at: info@i2XG.com 

 

13. Data Protection Impact Assessments (DPIAs) 

Where required, particularly when deploying AI and machine learning technologies at scale, we conduct Data Protection Impact Assessments to assess and mitigate risks associated with personal data processing. 

 

14. Updates to This Policy 

We may update this Privacy Policy from time to time. Any material changes will be posted on our Website. Continued use of our services after changes are made constitutes acceptance of the updated policy. 

 

15. Supervisory Authority Complaints 

If you believe your rights have been infringed, you may lodge a complaint with your local data protection authority. 

In the UK, this is the Information Commissioner’s Office (ICO): 
https://ico.org.uk 

 

16. Contact Us 

If you have any questions or concerns regarding this Privacy Policy or your data, contact us at: 
Email: info@i2XG.com 
Postal Address: 167–169 Great Portland Street, 5th Floor, London W1W 5PF 
Data Protection Officer (DPO): dpo@i2XG.com